Macmillan Education strengthens partnerships with key customers at BIBF 2017

30 August 2017

Macmillan Education takes the center stage of Beijing International Book Fair to strengthen partnerships with customers and joins Springer Nature group showcase again this year.

Macmillan Education, as part of the Springer Nature group, presents its latest products covering language learning, international school curriculum and higher education at BIBF.

There’re series of events in the BIBF week. Ahead of BIBF opening, Arnout Jacobs, managing director of Springer Nature for Research (Greater China) and Education (Asia), joined a group of New Channel UBEST students who staged an English short play “The Magic Barber”, adapted from Macmillan Readers. Arnout also presented on the theme of the importance of reading at the ceremony marking the launch of UBEST English learning solution for young learners.

Arnout Jacobs (ninth from left, standing), managing director of Springer Nature for Research (Greater China) and Education (Asia), and Victor Lu (eighth from left, standing), Macmillan Education Greater China general manager, join Hu Min (tenth from left, standing), founder of New Channel, at the launch ceremony for New Channel’s UBEST English curriculum for young learners in Beijing.
Arnout presents certificates and  Macmillan Education Asia mascot Sparky to winners of New Channel UBEST English drama course.

Arnout was also invited to speak at a seminar under the 2017 China Book International program, a high-profile event sponsored by the Information Office of China’s State Council and the State Administration of Press, Publication, Radio, Film and Television. Arnout introduced Macmillan Education’s innovations in language learning publishing to assist Chinese publishers and regulators with their efforts to boost influence of Chinese language publishing in the international market. Christine Zhu, Macmillan Education Asia marketing director, also attended the seminar as a guest speaker at a panel discussion about language publishing in the digital era.

Also at the book fair, Macmillan Education has signed licensing MOU for “Discover China” Bulgarian version with our long-time partner Foreign Language Teaching and Research Press (FLTRP).

Arnout with Cai Jianfeng, president of Foreign Language Teaching and Research Press, at the signing ceremony for Bulgarian version of “Discover China”.